We educate & raise awareness
The So What!? campaign
- We launched the So What !? campaign on International Women’s Day 2019 with the support of local celebrities and the media.
- We chose Facebook, the most popular online platform in Myanmar, to provides Myanmar’s youth with bi-weekly content on menstruation and a support hotline via our Messenger chat.
- We inform, inspire and support a growing community of women, and men who support them, to help empower them and be healthier, more connected and better able to realise their potential.
- Our Facebook page is followed by 27,000 people and we have personally supported 900 young women to date through our hotline. Our videos including celebrities and experts have been viewed 2 million times and our campaign was mentioned over 50 times in local media.
Puberty comic book
- Pan Ka Lay received a “Stars in Global Health” grant from Grand Challenges Canada to develop a comic book to educate young adolescents on puberty and menstruation.
- Using human-centered design and with the help of a Myanmar artist, we are creating, piloting and evaluating a tool that will improve the knowledge and promote positive values and mutual understanding between boys & girls.
- While telling the engaging story of a group of friends, the book will cover reproduction, the physical, emotional and social changes of puberty for boys & girls, the menstrual cycle, menstrual health & hygiene, menstrual myths and social norms.
- We are receiving the support and guidance of the Ministry of Health & Sports of the Government of Myanmar throughout the process.
Puberty facilitation guide
- In partnership with UNFPA Myanmar, we are adapting our comic book into a facilitation guide for puberty education for NGO partners.
- We are meeting the need for age-appropriate, interactive and versatile tools to teach the 10-to-14 years-old about this important and often sensitive topic.